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Top 10 Reasons to Join the Chamber:

#10-Promoting Your Business
Chamber members are given the opportunity to market their business through various sponsorship and advertising opportunities.


#9-Business Referrals
As a Chamber, we are loyal to our members - referring only our members and doing business with members only.  We act as a referral for our members, always loyally referring our members in the business category requested.  (We generate over 5,000 referrals for our members monthly.)

#8-Networking Opportunities
Get to know Halifax County Chamber members and community leaders - build business relationships, learn something new and maybe even have a little fun at Chamber networking events.

#7-Knowledge
Perhaps the most compelling reason to join the Chamber is the benefit of tapping into the knowledge of your fellow members and the Chamber staff.  Together, they serve as an extension of your own staff.  With Chamber membership, you gain greater access to corporate CEO’s, community leaders and government officials.  You feel the pulse of the business community.

#6-Small Business Support
More than 68% of the Chamber’s membership is comprised of small businesses.  The Chamber works to take care of small business through seminars, workshops, chamber checks and much
more!

#5-ProfessionalDevelopment
There are many opportunities at the Chamber for you to grow professionally through affordable professional development programs.

#4-Government Affairs
Committees and staff follow local, state and federal legislation which has an effect on business and our community. Meetings are held with state legislators and our congressmen on a regular basis.

#3-Involvement
Life’s too short to stand on the sidelines. Get involved.  Here’s your chance.  Involvement increases business contacts, creates an atmosphere for business development and growth and
produces opportunities to make decisions that will influence community concerns.  The Chamber has a wide variety of opportunities to get involved and will certainly suit the interest of any
member.  Bring your experience and knowledge to help strengthen the Chamber’s membership while developing valuable business contacts. 

#2-Return on Investment
Ask members whether they received a good return on their initial investment and you’ll hear an overwhelming positive response.  The rewards realized on the nominal cost of membership might surprise you.  Many members report thousands of dollars worth of free or drastically reduced
business serves and significant savings through Chamber discounts on a wide variety of services.  But your financial ROI only scratches the surface of the true rewards of membership.  The intangibles are priceless.

#1-Community Investment
Just as the Chamber is important to our community, YOU are important to the Chamber.  Your investment in the Chamber means an investment in our community. 

 

 So What Are You Waiting For?

You know that the Halifax County Chamber exists to support you and your business as you strive for success.  There's no doubt that you belong here.  Information and knowledge, opportunities for network and personal enrichment...they're all here for you.  Benefits that better your bottom line and intangible rewards of involvement will be yours when you join the Chamber.  Come and see what membership in the Halifax County Chamber of Commerce is all about.  Contact Mitzi Riddle, Vice President of Business and Program Development, at 434-572-3085 for more information.


A national survey of 2,000 adults reveals that being active in a local chamber of commerce is an effective business strategy because two-thirds of consumers believe that such companies use good business practices, are reputable, care about their customers and are involved in the community.

The study, conducted by The Schapiro Group, an Atlanta-based strategic consulting firm, found consumer perceptions of chamber members to be positive in many ways:

• When consumers know that a small business is a member of the chamber of commerce, they are 49 percent more likely to think favorably of it and 80 percent more likely to purchase goods or services from the company in the future.

• If a company shows that it is highly involved in its local chamber (e.g., is a chamber board member), consumers are 10 percent more likely to think that its products stack up better against its competition.

• When consumers know that a national restaurant franchise is a member of the chamber of commerce, they are 68 percent more likely to eat at the franchise in the next few months.

• When consumers know that an insurance company is a member of the chamber of commerce, they are 36 percent more likely to think favorably of the company.

“We believe this study underscores another benefit of belonging to your local Chamber and validates the efforts of our chamber, as well as chambers across the country,” said Laurie S. Moran, president of the Danville Pittsylvania County Chamber of Commerce.

 

Major impact on small businesses

Small businesses represent the largest segment of most local chamber membership rolls, and the study indicates that chamber membership has consistent and powerful benefits for small business members — if consumers are aware that the small business is involved with its local chamber.

For example, if respondents know that a small business is a member of its local chamber, the business enjoys a 49 percent increase in its consumer favorability rating, a 73 percent increase in consumer awareness, a 68 percent increase in its local reputation and an 80 percent increase in the likelihood that consumers will patronize the business in the future.

Most people know fairly well what their local chambers do; the study assessed the effect of this knowledge on perceptions of chamber members.

The researchers said “any belief about the chamber of commerce — whether that belief was true or not — could have a significant positive impact on how someone views a member… he or she is more likely to think that the [member] company’s products stack up well and have a favorable opinion toward the company.”

The key factor in developing and maintaining positive consumer perception of chamber members, the Schapiro Group said, was that “positive outcomes only occur when consumers know that a business is a chamber member (i.e., being involved in the chamber is a known facet of the company's reputation).”

Accordingly, when consumers know that a large business is a member of the chamber, they are likely to patronize the company more often, to express favorable opinions about the company, to know more about the company, and to buy the company's products. The strength and nature of these effects differ by industry:

 

Large restaurant chains

When consumers know that a restaurant franchise is a member of the chamber of commerce, they are 15 percent more likely to report knowing a lot about the franchise, 58 percent more likely to eat at the franchise more often, 68 percent more likely to eat at the franchise in the next few months and 37 percent more likely to think favorably of the franchise.

Among consumers who do not eat at the franchise so often, those who are aware that the franchise is a member of the chamber are 33 percent more likely to hold favorable opinions of the franchise.

Among consumers who hold less favorable opinions of the franchise, those who are aware that the franchise is a member of the chamber are 65 percent more likely to eat there in the coming months.

 

Insurance companies

When consumers know that an insurance company is a member of the chamber of commerce, they are 29 percent more likely to report knowing a lot about the company, 36 percent more likely to think favorably of the company and 36 percent more likely to consider buying insurance from it.

Among consumers who hold less favorable opinions of the insurance company, those who are aware that the company is a member of the chamber are 25 percent more likely to consider purchasing insurance from it. Among those who have not considered purchasing insurance there in the past, chamber membership increases that likelihood by 37 percent.

 

Automobile manufacturers

When consumers know that an auto manufacturer is a member of the chamber of commerce, they are 21 percent more likely to have a favorable opinion of that company and 31 percent more likely to consider purchasing their next car from that company. Among those who have ever considered buying a car from a particular auto manufacturer, chamber membership leads to a 44 percent increase in consumers’ likelihood of purchasing a car there in the future.

 

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